Lab Brewed. Braxton Approved.
Braxton Labs is Braxton Brewing Co.’s second facility focused on innovation, conversation and creativity where flexing creative muscle and experimenting with unique beer recipes is encouraged. Inspired by vintage 1960’s science references in magazines and TV, the brand was developed with science in mind – blending the brewing world with the sterile laboratory look and a beaker full of bravado into a new element not found on the periodic table. The Labs modular grid, iconography and type system was built around simplifying the science of brewing into a flat and fun visual vocabulary. Giving Braxton an endless amount of flexibility and tools in its science kit to build far into the future.
Deliverables: Branding, Murals, Environmental, Copywriting