Carabello Coffee

Enjoy a Cup of the Commonwealth.

With 40+ different varietals and the increasing demand of Carabello’s whole bean coffee, we wanted to reimagine their simple hand packed, hand stamped craft bags into a more systemic, philanthropic and origin story telling experience for the brand. Dividing the shelf between Staple Blends (Carabello Red), Direct Relationship (Sky Blue) and Single Origin (Coffee Bean Brown), became an immediate top-level differentiator between flavors with the secondary bean/flavor information that wasn’t present on the original bags.

Deliverables: Packaging, Copywriting