Lucky Merlin Beer is luckily brewed and bottled by hand. Each neck label is hand numbered with the ‘Date of Birth’ and bucket ‘Batch No’ and each 6 Pack consists of the same batch number. The naming convention is centric around the lucky rabbit – Left Foot Pale Ale, Coffee Coat Stout and the Coal Nose Black IPA.
Published in Cool Beer Labels: The Best of Art & Design From Breweries Around the World and featured on Oh Beautiful Beer
Deliverables: Branding, Packaging, Naming, Copywriting