Strategy & Positioning
The studio worked in partnership with Enable Injections to pivot their wearable infusion device brand to a simplistic, tech-inspired, patient-forward look, tone, and feel. We repositioned all touchpoints of the brand to elevate and enable personality, character, and voice – bringing to life the enFuse® on-body infusor in an approachable but impactful way.
“Durham Brand & Co. is a rare team. Led by super-talent Austin Dunbar, Durham has been Enable Injections' brand partner since our brand infancy days. The years involved in our partnership speaks volumes, and the creative work has evolved with our growth. When a team can develop a vision based on deep knowledge of a company, culture, and product, the creative process can be magic. In the past months, the Durham Brand team has developed and delivered a sweeping remake of the Enable Injections brand, to great success. Pure magic.”
- Jennifer King, Marketing Manager – Enable Injections