Sig says respect tradition and enjoy it often. Founded in 1866 by a Swiss immigrant, the studio resurfaced this Historically Good Beer™ brand from the ground up with word, wit, and a tasteful amount of design. The revived Sig Luscher Brewery brand was made to display a new way of celebrating the 8th oldest US brewery. Its flagship offering, a Pilsner, was the original beer brewed over 150 years ago, and its first to make it to market. To celebrate this historic brand brought back to life, the work championed the past with a contemporary look to be sipped for years to come.