Yesterday's Headlines

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Yesterday’s Headlines

Deliverables

Branding
Copywriting
Packaging
Photography

 

Details

Brewed with a boisterous bright finish, this Cherry Kettle-Soured Ale is crafted for the 2nd Anniversary from Braxton Brewing Co. The packaging celebrates the past years newsworthy attention the brewery received and commemorates the impact they’ve had in the craft brewing scene. Keeping an authentic look, old wood block type was hand stamped and scanned to develop this brand. 800, 20x30” newsprint sheets were screen-printed and hand-pulled, featuring the newsworthy headlines that wrapped each bottle - mimicking an old newspaper found on your front step.

Featured on The Dieline

 
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